experience / hot pockets

Hot Pockets

Hotpockets was introducing new grilled panini brand sandwiches, and needed some interactive rich media banners to help get the word out by targeting their core audience. The end result was a huge success. The banners allowed users to upload pictures of themselves, family or friends, and virtually "grill them", then send that picture to someone via email (hot pockets branded of course). Little details we added like random "ouch!" sounds and a puff of smoke when the picture was grilled added to the playful brand experience. 

 

My role on this project:

DIGITAL ART DIRECTOR

LEAD DESIGNER

ILLUSTRATOR

ANIMATOR

IDEATION