experience / ovaltine

Ovaltine

A campaign for Ovaltine to literally compare nutrition between food that would not be fun for kids to eat with the nutrition packed in a glass of Ovaltine. First was a series of standard flash banners showing a gross mix of sardines (they wiggled and jumped around in the animated version), yogurt and spinach as the sardine can lid was pulled back. Messaging was in line with the print campaign.

 

My role on this project:

DIGITAL ART DIRECTOR

LEAD DESIGNER

ILLUSTRATOR

ANIMATOR

IDEATION